Author: Dr. T. Rajasekhar

ISBN: 978-81-937887-7-6

Published Year: 2018

About the Book

Typically, human behaviour is complex to predict and understand just by the perceptions of the people in any society. It is quite a challenging task to decode the behaviour of a person who performs multiplicity of roles every day in the family hierarchy as well as the organizational hierarchy. However, one usually constructively engages and interacts with others in a given situation based on the perceptions of other people. In all sorts of organizations, not only the superiors but subordinates also are guided by their own perception of other people that determines whether their engagement and working relationship becomes progressive or not.

Author: K. Inthiyaz

ISBN: 978-81-937887-8-3

Published Year: 2019

About the Book

This book has been written for the MBA students of all Universities in India to learn about the concept with practical aspects on Business Research Methods. Also, this book will enable the research ideas to the Research scholars and Industrialists those who are interested in re-searching and testing their views by applying latest technologies.

This book covers different aspects of research. The book is based on an emerging market perspective, particularly drawn from the Indian context. This book will help in bridging the information gap and will be need-based informative literature for the students of the management.

Authors: Dr. Mohammad Husain, Dr. Ahmad Alkhod and Dr. Yazed Al Saawy

ISBN: 978-93-90728-23-7

Published Year: 2021

About the Book

In today’s competitive business world, the numbers of ecommerce companies are increasing day to day and also huge numbers of products are emerging into the market. When customers want to buy the products they generally just see a numerical rating of the product items and then purchase the items. Further came to know that the products are not good.  The current rating system involves direct rating, collaborative rating and content based rating based on the transactions. Based on the rating system, the users are motivating by way of seeing the quality, performance and reviews, but they are missing to see the product features which are available in the products. This may not be taken into consideration, the sentiments expressed on the product unlike few of which consider the reviews and their performance. The sentiment analysis on the reviews does not consider various features available in the existing products. In the research approach the sentiment analysis will be performing per review and per feature. Also the feature based on sentiment analysis algorithm is executed for 3 different scenarios namely single Feature, Multiple Features and No- Feature. For No-feature it can be consider the computation of frequency on each token in the searched query. Finally, graphs are generated, based on each feature which products are the best. For collection of reviews the approach considers an offline review within the application as well as real time reviews for any kind of ecommerce web site by using Web Crawler algorithm. The implementation makes use of latest technology stack namely spring framework for the backend and Ext JS Framework for the front end.

Editors: Dr. Durgansh Sharma, Dr. N.N. Pandey, Dr. Ramji Nagariya, Dr. Pankaj Dhaundiyal, Dr. Gaurav Dawar and Dr. Vijayalaxmi Rajendran

ISBN: 978-93-90728-16-9

Published Year: 2023

About the Book

The “International Conference on Sustainable Business Practices and Innovative Models” was intended to create an interactive platform for academicians, corporate executives, practicing managers, and scholars for sharing views on the latest developments in finance & economic domains and the impact of changing economic scenarios on different sectors of business and industry. It is expected that the conference outcome and recommendations will provide insightful directions for effective policies, plans, and strategies soon for banking, finance, economic, and business practices across the globe.

Author: Dr. Sushil Shukla

ISBN: 978-93-90728-13-8

Published Year: 2022

About the Book

Development of Mathematics is under process since last many centuries and in last few centuries, new branches of Mathematics have been developed by Mathematicians. Term operation Research was first coined in 1940 by Mcclosky and Treftham in a small town, Bowdsey of the United Kingdom and came into existence in military context. During world was II, military Management called on scientists from various disciplines and organized them into teams to assist in solving strategic and tactical problems of various military projects and they suggested certain approaches that showed remarkable progress. This systematic and scientific study of the operation of system was called operation research (O.R.) Success of military teams attracted the attention of industrial managers who were seeking solution to their complex executive type problems and that begins study of O.R.

Editors: Dr. Samyabrata Das, Pema Lama, Dr. Sukhada Gangopadhyay, Dr. Atanu Ghosh

ISBN: 978-93-90728-47-3

Published Year: July 21, 2024

About the Book

This publication (National Level Peer Reviewed Edited Book) is a joint initiative under the memorandum of undertaking between New Alipore College and Kilkata Bidhannagar Society for Academic Advancement, West Bengal, India.