Advertising and Sales Promotion


Author(s): Dr. Bhuwan Gupta and Mrs. Sweety Dubey
ISBN No.: 978-81-937887-9-0
Published Year: 2019
Price: Rs. 430/-
Size: A5

(Rs. 100/- extra charged for Speed Post/Courier)


Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers.


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