This book has been written for the MBA students of all Universities in India to learn about the concept with practical aspects on Business Research Methods. Also, this book will enable the research ideas to the Research scholars and Industrialists those who are interested in re-searching and testing their views by applying latest technologies.
This book covers different aspects of research. The book is based on an emerging market perspective, particularly drawn from the Indian context. This book will help in bridging the information gap and will be need-based informative literature for the students of the management.